Utilizing Your Golf Simulator to Make Revenue

An giant advantage with using a golf simulator in your business is..."the sun never sets on a simulator". Golf courses are always dependent upon the weather to cooperate and the day is done when the sun finally sinks under the horizon. This is not the case on a simulator. Without the dependency on weather or daytime, you can develop more consistent schedules and extend billiable hours while using a golf pro.You can stay open later on in the night by utilizing of a golf simulator. If your establishmentofferssnacks and beverages, you can anticipate your customerswill stick around longer, play an extra couple rounds, or get a few tips on their swing while in the meantime outdoor golf courses are shut down for the day.The history behind golf simulators is important to understand. Once used as a training tool, golf simulators were used by players as a convenient resource to receive teachings on their swing. This same training aspect remains the underlying advantage to most golf simulators. Yet, today as software and sensors progress and evolve, golf simulators are transforming into not only simply training tools, but sources of sports entertainment.An experiencecustomers are willing to pay for. The key to drivingcustomers to your golf simulator and thus increasedrevenuesto your business is by knowing how to take advantage of its services. Golfersare usuallylooking to improve their game. A golf simulator can helpvastly with this quest, by providingswing analysis, club fitting and the advantage of playing indoors year round. Do not disregard the countless number of golfers seeking to improve their technique.The best way toaccomplish this is to work with or hire a golf professional. A golf pro can charge their client for time on the simulator and use of theinnovative training tools offered on nearly all golf simulators available to purchase. Many golf pros are deterred by the simulators. They think it will rob them of their normalclients. The truth is a golf simulator can assist a golf proto better understand where the problem areas are with a client's technique and in turn, make them a more effective teacher.Meanwhile this will allow golf pros to work year roundnot just in the summer and charge the same if not more for an indoor lesson. Do you offer club fitting? With most golf simulators, a pro is given the suggestions required to offer club fitting to your customers, thus increased sales to your shop.Working together with a golf pro is the fastest wayto earnprofits on your golf simulator. I would recommend working with the pro to develop programs which incorporate both indoor and outdoor lessons.Find pros at local courses and check what they're charging for lessons. Then price your packages accordingly and competitively.This is thecomponent of your simulator which can drive profits through repeat business. Providing your customers a trueentertaining experience will have them coming back for more (and with their friends). Utilizing your simulator to achieve entertainment is easy. You are offering your customers the ability to play some of the best golf courses from around the world all from the comfort of your establishment.Playerslove trying out new courses; a golf simulator gives them the possibility to play a round in Florida, the next round in New Zealand, or where ever they choose to play from your course library. Marketing this feature will create a buzz for your establishment, create a league, host a tournament, and hold contests: "like longest drive" or "closest to the pin."All of these are easy ways to drive individuals and teams of players to your system.This is a fantastic way to lengthenbusiness hours. Without all of the walking, or riding carts, a two-some will playa round of golf on a simulator in about an hour and fifteen minutes, so crowd eight players in your establishment and host a league night; eating, drinking, and playing golf, well into the late hours of the night, if you choose.My recommendation is survey your customers' interest in specific events.Why stop your league by the end of summer, when it can continue through the fall and even into the winter?Check with you sponsors offer prizes for a "closest to the pin" contest or to the winner team of a tournament. Promote the idea of being able to play a different golf course every weekand incorporate this into your leagues and tournaments. I suggest setting up nine hole leagues and have the league last no more than eight weeks.By establishing a few simple programs and working with a golf pro, you can easily set up your golf simulator to start producing profits for your business. One last piece of advice: Promote your programs! Let your current and potential customers know about your system and programs. This will greatly increaseparticipation and customer awareness. This is simple advice and performance will vary on location, market competition and other factors.Please feel free to contact me through my website if you have any questions on generating revenues with your golf simulator.

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